luni, 7 septembrie 2015


Silk fabric was first developed in ancient China. The earliest example of silk fabric is from 3630 BC, and it was used as wrapping for the body of a child from a Yangshao site in Qingtaicun at Xingyang, Henan.

A painting depicting women inspecting silk,
early 12th century, ink and color on silk,
by Emperor Huizong of Song. 

Legend gives credit for developing silk to a Chinese empress, Leizu (Hsi-Ling-Shih, Lei-Tzu). Silks were originally reserved for the Emperors of China for their own use and gifts to others, but spread gradually through Chinese culture and trade both geographically and socially, and then to many regions of Asia. Because of its texture and lustre, silk rapidly became a popular luxury fabric in the many areas accessible to Chinese merchants. Silk was in great demand, and became a staple of pre-industrial international trade. In July 2007, archaeologists discovered intricately woven and dyed silk textiles in a tomb in Jiangxi province, dated to the Eastern Zhou Dynasty roughly 2,500 years ago.

Red Dragon Commercial Center  

Concept: ...from China

China has been the source of many innovations, scientific discoveries andinventions. This includes the Four Great Inventions: papermaking, the compass,gunpowder and printing (both woodblock and movable type). A number of layouts will present Ancient Chinese Inventions.

luni, 17 august 2015

Quality image, relevant and useful information

Until recently, customers seeking business solutions had to ask suppliers for guidance early in the purchasing process, because crucial information wasn't available anywhere else.

But today customers are better informed than ever before. By the time they approach suppliers, they generally have a clear idea of the problem they need to solve, the solutions that are available, and the price they're willing to pay.

In this world, process-driven sales machine approaches fall, short, because they give sales reps no room to experience judgment and creativity in dealing with highly knowledgeable customers.
They leave reps with little to do but compete on price. HARVARD BUSINESS REVIEW

The information on your website should help visitors understand your brand and provide value. Customers like a website that is easy to navigate and understand. If it’s difficult to find your products or services, or the ordering process is cumbersome, customers become frustrated and abandon their purchase.

You should be providing unique content, so don’t outsource. Keep your content creators close to home: either within the company or utilize an agency that knows you well. Make sure to communicate regularly with the team creating content.

Client: Dacora


joi, 9 iulie 2015

Logo reveal - video

Video technology was first developed for cathode ray tube television systems, but several new technologies for video display devices have since been invented. Charles Ginsburg led an Ampex research team developing one of the first practical video tape recorder.

In 1951 the first video tape recorder captured live images from television cameras by converting the camera's electrical impulses and saving the information onto magnetic video tape.

The use of digital techniques in video created digital video, which allowed higher quality and, eventually, much lower cost than earlier analog technology.

As of 2015, with the increasing use of high-resolution video cameras with improved dynamic range and color gamuts, and high-dynamic-range digital intermediate data formats with improved color depth, modern digital video technology is slowly converging with digital film technology.

Frame rate, the number of still pictures per unit of time of video, ranges from six or eight frames per second (frame/s) for old mechanical cameras to 120 or more frames per second for new professional cameras. PAL standards (Europe, Asia, Australia, etc.) and SECAM (France, Russia, parts of Africa etc.) specify 25 frame/s, while NTSC standards (USA, Canada, Japan, etc.) specify 29.97 frames. Film is shot at the slower frame rate of 24 frames per second, which slightly complicates the process of transferring a cinematic motion picture to video. The minimum frame rate to achieve a comfortable illusion of a moving image is about sixteen frames per second.

Client: Dacora


vineri, 22 mai 2015

Speed Print Large Format

Figure 1 Apple’s master showman turns
presentations into theatrical experiences.
Steve Jobs is “the master at taking something that might be considered boring—a hunk of electronic hardware—and enveloping it in a story that made it compellingly dramatic,” writes Alan
Deutschman in The Second Coming of Steve Jobs.

Starbucks CEO Howard Schultz does not sell coffee. He sells a “third place” between work and home. Financial guru Suze Orman does not sell trusts and mutual funds. She sells the dream of financial freedom. In the same way, Steve Jobs does not sell computers. He sells tools to unleash human potential.

The Presentation Secrets of Steve Jobs is divided into three acts:
 Act 1: Create the Story. A strong story will give you the confidence and ability to win over your audience.

 Act 2: Deliver the Experience. Practical tips to turn your presentations into visually appealing and “must-have” experiences.

 Act 3: Refine and Rehearse. Making “scripted” presentations sound natural and conversational.

The Presentation Secrets of Steve Jobs - Carmine Gallo

Client: Dacora
Brand: HP      

joi, 21 mai 2015

New Media New Tools


Egyptians used papyrus to make sales messages and wall posters. Commercial messages and political campaign displays have been found in the ruins of Pompeii and ancient Arabia. Lost and found advertising on papyrus was common in Ancient Greece and Ancient Rome.

Advantages of newsletter

Brand awareness. By creating a communication channel with your email subscribers, you enable them to recognize your brand and associate it with a positive sentiment.

Leverage brief information of most popular blog posts and link to the articles from their newsletter.

Include different types of content. The newsletter can contain a blog post, a new offer, an announcement of an upcoming event, information about a discount, and a link to a survey.

Guaranteed reach (unlike social media).

Advertising means education

Balance the content of newsletter to be 90% educational and 10% promotional.

Client: DACORA

Brand: JETRIX  

Can Sustain Even An Elephant

sâmbătă, 2 mai 2015

Structured Water

The structure of water means, “How its molecules are organized". We can see how water molecules join together as groups. These are called Clusters.

” Scientists came up with the idea that these Clusters work as memory cells of a certain sort in which water records its whole history of its relationship with the world as if on magnetic tape". 

Water of course remains water. But its structure, like a nervous system, reacts to any irritation. Modern instruments have made it possible to record the fact that, within each of waters memory cells, there are 440,000 Information Panels. Each of which is responsible for its own type of interaction with the environment. Source link here: Water The Great Mystery

Wilson Alwyn "Snowflake" Bentley (February 7, 1865 – December 23, 1931) is one of the first known photographers of snowflakes. Source link here: Snowflake Bentley




miercuri, 29 aprilie 2015

Don’t buy what you can cheaply rent

An e-mail newsletter is the perfect way to stay in touch with your clients or followers. Often your company or website will have numerous product updates, or possibly upcoming events you’d like to share. It’s always possible to post new information to your blog or social media streams, but your audience can only go so far to reach you. Connect with your audience, grab attention and motivate them to stay in touch with you.

The core purpose of a newsletter is to deliver convenient updates right to your reader’s Inbox.

Client: DACORA

Brand: HP

Job: Nesletter

Don’t buy what you can cheaply rent

The story begins with a very exciting SUBJECT for HP campaign. The header requests the reader's attention with a few questions and the title is the promise made by HP “The Simple and Safe Solution” for the customers.

I used suggestive symbols, images and video to communicate HP operational leasing offer.

duminică, 26 aprilie 2015

Defense Against Rain or Sun

Parasols in Wuhan, China
In Ancient China they invented the umbrella.The umbrella was first invented in 3500 B.C. This Ancient Chinese invention was used to keep them from soaking wet when it rained. The Chinese used the umbrella to protect themselves from the sun rays. This invention was made by bamboo and oil paper because oil repels water.

The Chinese character for umbrela () and is a pictograph resembling the modern umbrella in design.

A Terracotta Army carriage with an umbrella securely
 fixed to the side, from Qin Shihuang's tomb, c. 210 BCE

Some investigators have supposed that its invention was first created by tying large leaves to bough-like ribs (the branching out parts of an umbrella). Others assert that the idea was probably derived from the tent, which remains in form unaltered to the present day. However, the tradition existing in China is that it originated in standards and banners waving in the air, hence the use of the umbrella was often linked to high-ranking (though not necessarily royalty in China).

Today the umbrella has been upgraded in many ways. For example now a days umbrellas are smaller and some even have flashlights in them! The invention of the umbrella has gave us ideas modify this invention.

Client: Red Dragon Commercial Center

Job: Outdoor layout

Concept: ...from China

China has been the source of many innovations, scientific discoveries andinventions. This includes the Four Great Inventions: papermaking, the compass,gunpowder and printing (both woodblock and movable type). A number of layouts will present Ancient Chinese Inventions.

sâmbătă, 18 aprilie 2015

Bucharest's Old Town Association Design Logo

Bucharest's Old Town is known to most locals as the Old Centre (Centrul Vechi).

Old Center is more or less all that’s left of pre-World War II Bucharest. What the war didn’t destroy (and it destroyed a fair bit: allied bombing was fierce during the early part of 1944) communism did, most notably in the form of the grandiose Civic Centre project that saw almost a fifth of the total area of the city flattened to make way for Bulevardul Unirii and Casa Poporului. Indeed, that anything survives at all is little short of a miracle.

Old Town/Lipscani in the past couple of years has turned, what was very much a no-go area with almost nothing to offer, into the Romanian capital’s liveliest entertainment district.

Client: Save Old Town

Job: Logo design 

marți, 14 aprilie 2015

Simple is the ruling guide

The simple modern design of the website is not only an eye-catcher but it also allows the easier search of information giving appropriate selection of products.

The website is emphasizing antibacterial, antimite, antifungi properties which are very important for health by simply viewing icons. 

Nano carpets are manufactured using nano technology. Nano carpets are self cleaning using light energy of the sun, and are tending to repel or fail to mix with water thanks to water repellent technology.

Client: Pierre Cardin Carpet

Job: Web design


miercuri, 1 aprilie 2015

Online behavior activity

E-mail has invaded every aspect of our lives. We don't need a survey to tell us as much, but new research from Xobni and Harris Interactive confirms that we're not alone in dealing with e-mail overload.

Online behavior activity

How customers behave is very important. “Knowing who your customers are is great, but knowing how they behave is even better.” John Miller

McKinsey wrote in The Coming Era of On-Demand Marketing, “Online behavioral models built with web traffic, search behavior, lifestyle data, and demographics are particularly effective at identifying prospects not found with traditional demographic prospecting models.”

Forrester Research in 2008 reported that targeting emails based on Web click-stream data increased open rates by more than 50%, and increased conversion rates by more than 350%.
Forrester Research 2008

Conversion rate: the number of ‘take-ups’ resulting from the email activity. For instance the number of completed transactions.

According to Forrester, only 45% of marketers are currently capturing and consolidating customer behavioral data from multiple channels into a single database. Data come from many sources, and customer-facing systems don’t always talk to each other. Social data, for example, are sometimes connected; sometimes not. Website data are almost never connected to transactional data.

A Smart Database with Smart Lists

That’s why modern, engaging email marketing needs to be powered with a behavior-smart database at the core. This database serves as the system of record for all prospect and customer interactions within marketing, sales, and transactional systems. The result: a single place from which marketers can build highly targeted campaigns tied to trackable information about each individual contact.
With a smart database, marketers can easily target their subscribers using demographic AND behavioral filters and triggers, such as:
  • Demographic: name, location, age, registration source, household, preferences, score, custom fields, etc.
  • Email history: sent, opened, clicked, bounced, unsubscribed, etc.
  • Social: shared content, referral, poll answer, etc.
  • Website: visit, clicked link, completed form, referral source, search query, etc.
  • Campaign history: campaign membership, campaign response, campaign success, etc

This type of email marketing system makes marketing self-reliant, so that marketers can easily create and manage sophisticated behavioral-targeted campaigns.

sâmbătă, 28 martie 2015

Agitate the air

"Appreciating Plums"
by Chinese artist
Chen Hongshou
The oldest existing Chinese fans are a pair of woven bamboo side-mounted fans from the 2nd century BCE. The Chinese fixed fan, pien-mien, means “to agitate the air”. A particular status and gender would be associated with a specific type of fan. During the Song Dynasty, famous artists were often commissioned to paint fans.

The Chinese character for "fan" () is etymologically derived from a picture of feathers under a roof.

Ready For The Ballby Sophie Anderson

In the 17th century the folding fan, introduced from East Asia, became popular in Europe. These fans are particularly well displayed in the portraits of the high-born women of the era. Queen Elizabeth I of England can be seen to carry both folding fans decorated with pom poms on their guardsticks as well as the older style rigid fan, usually decorated with feathers and jewels.

Client: Red Dragon Commercial Center

Job: Outdoor layout

Concept: ...from China

China has been the source of many innovations, scientific discoveries and inventions. This includes the Four Great Inventions: papermaking, the compass,gunpowder and printing (both woodblock and movable type). A number of layouts will present Ancient Chinese Inventions.