Figure 1 Apple’s master showman turns
presentations into theatrical experiences.
Deutschman in The Second Coming of Steve Jobs.
Starbucks CEO Howard Schultz does not sell coffee. He sells a “third place” between work and home. Financial guru Suze Orman does not sell trusts and mutual funds. She sells the dream of financial freedom. In the same way, Steve Jobs does not sell computers. He sells tools to unleash human potential.
The Presentation Secrets of Steve Jobs is divided into three acts:
Act 1: Create the Story. A strong story will give you the confidence and ability to win over your audience.
Act 2: Deliver the Experience. Practical tips to turn your presentations into visually appealing and “must-have” experiences.
Act 3: Refine and Rehearse. Making “scripted” presentations sound natural and conversational.
The Presentation Secrets of Steve Jobs - Carmine Gallo