Egyptians used papyrus to make sales messages and wall posters. Commercial messages and political campaign displays have been found in the ruins of Pompeii and ancient Arabia. Lost and found advertising on papyrus was common in Ancient Greece and Ancient Rome.
Advantages of newsletter
Brand awareness. By creating a communication channel with your email subscribers, you enable them to recognize your brand and associate it with a positive sentiment.
Leverage brief information of most popular blog posts and link to the articles from their newsletter.
Include different types of content. The newsletter can contain a blog post, a new offer, an announcement of an upcoming event, information about a discount, and a link to a survey.
Guaranteed reach (unlike social media).
Advertising means education
Balance the content of newsletter to be 90% educational and 10% promotional.
Can Sustain Even An Elephant