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Until recently, customers seeking
business solutions had to ask suppliers for guidance early in the
purchasing process, because crucial information wasn't available
anywhere else.
But today customers are better informed
than ever before. By the time they approach suppliers, they generally
have a clear idea of the problem they need to solve, the solutions
that are available, and the price they're willing to pay.
In this world, process-driven sales
machine approaches fall, short, because they give sales reps no room
to experience judgment and creativity in dealing with highly
knowledgeable customers.
They leave reps with little to do but
compete on price. HARVARD BUSINESS REVIEW
The information on your website should
help visitors understand your brand and provide value. Customers like
a website that is easy to navigate and understand. If it’s
difficult to find your products or services, or the ordering process
is cumbersome, customers become frustrated and abandon their
purchase.
You should be providing unique content,
so don’t outsource. Keep your content creators close to home:
either within the company or utilize an agency that knows you well.
Make sure to communicate regularly with the team creating content.
Video technology was first developed for cathode ray tube television systems, but several new technologies for video display devices have since been invented. Charles Ginsburg led an Ampex research team developing one of the first practical video tape recorder.
In 1951 the first video tape recorder captured live images from television cameras by converting the camera's electrical impulses and saving the information onto magnetic video tape.
The use of digital techniques in video created digital video, which allowed higher quality and, eventually, much lower cost than earlier analog technology.
As of 2015, with the increasing use of high-resolution video cameras with improved dynamic range and color gamuts, and high-dynamic-range digital intermediate data formats with improved color depth, modern digital video technology is slowly converging with digital film technology.
Frame rate, the number of still pictures per unit of time of video, ranges from six or eight frames per second (frame/s) for old mechanical cameras to 120 or more frames per second for new professional cameras. PAL standards (Europe, Asia, Australia, etc.) and SECAM (France, Russia, parts of Africa etc.) specify 25 frame/s, while NTSC standards (USA, Canada, Japan, etc.) specify 29.97 frames. Film is shot at the slower frame rate of 24 frames per second, which slightly complicates the process of transferring a cinematic motion picture to video. The minimum frame rate to achieve a comfortable illusion of a moving image is about sixteen frames per second.
An e-mail newsletter is the perfect way
to stay in touch with your clients or followers. Often your company
or website will have numerous product updates, or possibly upcoming
events you’d like to share. It’s always possible to post new
information to your blog or social media streams, but your audience
can only go so far to reach you. Connect with your audience, grab attention and motivate them to stay in touch with you.
The core purpose of a newsletter is to
deliver convenient updates right to your reader’s Inbox.
Client: DACORA
Brand: HP
Job: Nesletter
Don’t buy what
you can cheaply rent
The story begins with a very exciting
SUBJECT for HP campaign. The header requests the reader's attention
with a few questions and the title is the promise made by HP “The
Simple and Safe Solution” for the customers.
I used suggestive symbols, images and
video to communicate HP operational leasing offer.