Speed Print Large Format

Figure 1 Apple’s master showman turns

presentations into theatrical experiences.

Steve Jobs is “the master at taking something that might be considered boring—a hunk of electronic hardware—and enveloping it in a story that made it compellingly dramatic,” writes Alan

Deutschman in The Second Coming of Steve Jobs.

Starbucks CEO Howard Schultz does not sell coffee. He sells a “third place” between work and home. Financial guru Suze Orman does not sell trusts and mutual funds. She sells the dream of financial freedom. In the same way, Steve Jobs does not sell computers. He sells tools to unleash human potential.

The Presentation Secrets of Steve Jobs is divided into three acts:

 Act 1: Create the Story. A strong story will give you the confidence and ability to win over your audience.

 Act 2: Deliver the Experience. Practical tips to turn your presentations into visually appealing and “must-have” experiences.

 Act 3: Refine and Rehearse. Making “scripted” presentations sound natural and conversational.

The Presentation Secrets of Steve Jobs - Carmine Gallo

--------------------------------

Client: Dacora
Brand: HP      

Don’t buy what you can cheaply rent

An e-mail newsletter is the perfect way to stay in touch with your clients or followers. Often your company or website will have numerous product updates, or possibly upcoming events you’d like to share. It’s always possible to post new information to your blog or social media streams, but your audience can only go so far to reach you. Connect with your audience, grab attention and motivate them to stay in touch with you.

The core purpose of a newsletter is to deliver convenient updates right to your reader’s Inbox.

Client: DACORA

Brand: HP

Job: Nesletter

Don’t buy what you can cheaply rent

The story begins with a very exciting SUBJECT for HP campaign. The header requests the reader's attention with a few questions and the title is the promise made by HP “The Simple and Safe Solution” for the customers.

I used suggestive symbols, images and video to communicate HP operational leasing offer.