Until recently, customers seeking
business solutions had to ask suppliers for guidance early in the
purchasing process, because crucial information wasn't available
anywhere else.
But today customers are better informed
than ever before. By the time they approach suppliers, they generally
have a clear idea of the problem they need to solve, the solutions
that are available, and the price they're willing to pay.
In this world, process-driven sales
machine approaches fall, short, because they give sales reps no room
to experience judgment and creativity in dealing with highly
knowledgeable customers.
They leave reps with little to do but
compete on price. HARVARD BUSINESS REVIEW
The information on your website should
help visitors understand your brand and provide value. Customers like
a website that is easy to navigate and understand. If it’s
difficult to find your products or services, or the ordering process
is cumbersome, customers become frustrated and abandon their
purchase.
You should be providing unique content,
so don’t outsource. Keep your content creators close to home:
either within the company or utilize an agency that knows you well.
Make sure to communicate regularly with the team creating content.
Client: Dacora
Alegerea unui tablou nu este atat de simpla precum pare. Am realizat designul acestui magazin online pornind de la ideea de simplitate si usurinta in navigare. Adaugarea produselor in cos se face simplu si usor. Solutiile de plata sunt facile. Site-ul este intuitiv si responsiv.
