miercuri, 29 aprilie 2015

Don’t buy what you can cheaply rent

An e-mail newsletter is the perfect way to stay in touch with your clients or followers. Often your company or website will have numerous product updates, or possibly upcoming events you’d like to share. It’s always possible to post new information to your blog or social media streams, but your audience can only go so far to reach you. Connect with your audience, grab attention and motivate them to stay in touch with you.

The core purpose of a newsletter is to deliver convenient updates right to your reader’s Inbox.

Client: DACORA

Brand: HP

Job: Nesletter

Don’t buy what you can cheaply rent

The story begins with a very exciting SUBJECT for HP campaign. The header requests the reader's attention with a few questions and the title is the promise made by HP “The Simple and Safe Solution” for the customers.

I used suggestive symbols, images and video to communicate HP operational leasing offer.

duminică, 26 aprilie 2015

Defense Against Rain or Sun

Parasols in Wuhan, China
In Ancient China they invented the umbrella.The umbrella was first invented in 3500 B.C. This Ancient Chinese invention was used to keep them from soaking wet when it rained. The Chinese used the umbrella to protect themselves from the sun rays. This invention was made by bamboo and oil paper because oil repels water.

The Chinese character for umbrela () and is a pictograph resembling the modern umbrella in design.

A Terracotta Army carriage with an umbrella securely
 fixed to the side, from Qin Shihuang's tomb, c. 210 BCE

Some investigators have supposed that its invention was first created by tying large leaves to bough-like ribs (the branching out parts of an umbrella). Others assert that the idea was probably derived from the tent, which remains in form unaltered to the present day. However, the tradition existing in China is that it originated in standards and banners waving in the air, hence the use of the umbrella was often linked to high-ranking (though not necessarily royalty in China).

Today the umbrella has been upgraded in many ways. For example now a days umbrellas are smaller and some even have flashlights in them! The invention of the umbrella has gave us ideas modify this invention.

Client: Red Dragon Commercial Center

Job: Outdoor layout

Concept: ...from China

China has been the source of many innovations, scientific discoveries andinventions. This includes the Four Great Inventions: papermaking, the compass,gunpowder and printing (both woodblock and movable type). A number of layouts will present Ancient Chinese Inventions.

sâmbătă, 18 aprilie 2015

Bucharest's Old Town Association Design Logo

Bucharest's Old Town is known to most locals as the Old Centre (Centrul Vechi).

Old Center is more or less all that’s left of pre-World War II Bucharest. What the war didn’t destroy (and it destroyed a fair bit: allied bombing was fierce during the early part of 1944) communism did, most notably in the form of the grandiose Civic Centre project that saw almost a fifth of the total area of the city flattened to make way for Bulevardul Unirii and Casa Poporului. Indeed, that anything survives at all is little short of a miracle.

Old Town/Lipscani in the past couple of years has turned, what was very much a no-go area with almost nothing to offer, into the Romanian capital’s liveliest entertainment district.

Client: Save Old Town

Job: Logo design 

marți, 14 aprilie 2015

Simple is the ruling guide

The simple modern design of the website is not only an eye-catcher but it also allows the easier search of information giving appropriate selection of products.

The website is emphasizing antibacterial, antimite, antifungi properties which are very important for health by simply viewing icons. 

Nano carpets are manufactured using nano technology. Nano carpets are self cleaning using light energy of the sun, and are tending to repel or fail to mix with water thanks to water repellent technology.

Client: Pierre Cardin Carpet

Job: Web design


miercuri, 1 aprilie 2015

Online behavior activity

E-mail has invaded every aspect of our lives. We don't need a survey to tell us as much, but new research from Xobni and Harris Interactive confirms that we're not alone in dealing with e-mail overload.

Online behavior activity

How customers behave is very important. “Knowing who your customers are is great, but knowing how they behave is even better.” John Miller

McKinsey wrote in The Coming Era of On-Demand Marketing, “Online behavioral models built with web traffic, search behavior, lifestyle data, and demographics are particularly effective at identifying prospects not found with traditional demographic prospecting models.”

Forrester Research in 2008 reported that targeting emails based on Web click-stream data increased open rates by more than 50%, and increased conversion rates by more than 350%.
Forrester Research 2008

Conversion rate: the number of ‘take-ups’ resulting from the email activity. For instance the number of completed transactions.

According to Forrester, only 45% of marketers are currently capturing and consolidating customer behavioral data from multiple channels into a single database. Data come from many sources, and customer-facing systems don’t always talk to each other. Social data, for example, are sometimes connected; sometimes not. Website data are almost never connected to transactional data.

A Smart Database with Smart Lists

That’s why modern, engaging email marketing needs to be powered with a behavior-smart database at the core. This database serves as the system of record for all prospect and customer interactions within marketing, sales, and transactional systems. The result: a single place from which marketers can build highly targeted campaigns tied to trackable information about each individual contact.
With a smart database, marketers can easily target their subscribers using demographic AND behavioral filters and triggers, such as:
  • Demographic: name, location, age, registration source, household, preferences, score, custom fields, etc.
  • Email history: sent, opened, clicked, bounced, unsubscribed, etc.
  • Social: shared content, referral, poll answer, etc.
  • Website: visit, clicked link, completed form, referral source, search query, etc.
  • Campaign history: campaign membership, campaign response, campaign success, etc

This type of email marketing system makes marketing self-reliant, so that marketers can easily create and manage sophisticated behavioral-targeted campaigns.