Bucharest's Old Town is known to most locals as the Old Centre (Centrul Vechi).
Old Center is more or less all that’s left of pre-World War II Bucharest. What the war didn’t destroy (and it destroyed a fair bit: allied bombing was fierce during the early part of 1944) communism did, most notably in the form of the grandiose Civic Centre project that saw almost a fifth of the total area of the city flattened to make way for Bulevardul Unirii and Casa Poporului. Indeed, that anything survives at all is little short of a miracle.
Old Town/Lipscani in the past couple of years has turned, what was very much a no-go area with almost nothing to offer, into the Romanian capital’s liveliest entertainment district.
Client: Save Old Town
Job: Logo design