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Figure 1 Apple’s master showman turns

presentations into theatrical experiences.

Steve Jobs is “the master at taking something that might be considered boring—a hunk of electronic hardware—and enveloping it in a story that made it compellingly dramatic,” writes Alan

Deutschman in The Second Coming of Steve Jobs.

Starbucks CEO Howard Schultz does not sell coffee. He sells a “third place” between work and home. Financial guru Suze Orman does not sell trusts and mutual funds. She sells the dream of financial freedom. In the same way, Steve Jobs does not sell computers. He sells tools to unleash human potential.

The Presentation Secrets of Steve Jobs is divided into three acts:

 Act 1: Create the Story. A strong story will give you the confidence and ability to win over your audience.

 Act 2: Deliver the Experience. Practical tips to turn your presentations into visually appealing and “must-have” experiences.

 Act 3: Refine and Rehearse. Making “scripted” presentations sound natural and conversational.

The Presentation Secrets of Steve Jobs - Carmine Gallo

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Client: Dacora
Brand: HP      

New Media New Tools

                                                                   

Egyptians used papyrus to make sales messages and wall posters. Commercial messages and political campaign displays have been found in the ruins of Pompeii and ancient Arabia. Lost and found advertising on papyrus was common in Ancient Greece and Ancient Rome.

Advantages of newsletter

Brand awareness. By creating a communication channel with your email subscribers, you enable them to recognize your brand and associate it with a positive sentiment.

Leverage brief information of most popular blog posts and link to the articles from their newsletter.

Include different types of content. The newsletter can contain a blog post, a new offer, an announcement of an upcoming event, information about a discount, and a link to a survey.

Guaranteed reach (unlike social media).

Advertising means education

Balance the content of newsletter to be 90% educational and 10% promotional.

Client: DACORA

Brand: JETRIX  

Can Sustain Even An Elephant

Structured Water

The structure of water means, “How its molecules are organized". We can see how water molecules join together as groups. These are called Clusters.

” Scientists came up with the idea that these Clusters work as memory cells of a certain sort in which water records its whole history of its relationship with the world as if on magnetic tape". 

Water of course remains water. But its structure, like a nervous system, reacts to any irritation. Modern instruments have made it possible to record the fact that, within each of waters memory cells, there are 440,000 Information Panels. Each of which is responsible for its own type of interaction with the environment. Source link here: Water The Great Mystery

Wilson Alwyn "Snowflake" Bentley (February 7, 1865 – December 23, 1931) is one of the first known photographers of snowflakes. Source link here: Snowflake Bentley

Client: STRUCTURED WATER

Brand: STRUCTURED WATER\

Job: LOGO DESIGN