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New Media New Tools

                                                                   

Egyptians used papyrus to make sales messages and wall posters. Commercial messages and political campaign displays have been found in the ruins of Pompeii and ancient Arabia. Lost and found advertising on papyrus was common in Ancient Greece and Ancient Rome.

Advantages of newsletter

Brand awareness. By creating a communication channel with your email subscribers, you enable them to recognize your brand and associate it with a positive sentiment.

Leverage brief information of most popular blog posts and link to the articles from their newsletter.

Include different types of content. The newsletter can contain a blog post, a new offer, an announcement of an upcoming event, information about a discount, and a link to a survey.

Guaranteed reach (unlike social media).

Advertising means education

Balance the content of newsletter to be 90% educational and 10% promotional.

Client: DACORA

Brand: JETRIX  

Can Sustain Even An Elephant

Don’t buy what you can cheaply rent

An e-mail newsletter is the perfect way to stay in touch with your clients or followers. Often your company or website will have numerous product updates, or possibly upcoming events you’d like to share. It’s always possible to post new information to your blog or social media streams, but your audience can only go so far to reach you. Connect with your audience, grab attention and motivate them to stay in touch with you.

The core purpose of a newsletter is to deliver convenient updates right to your reader’s Inbox.

Client: DACORA

Brand: HP

Job: Nesletter

Don’t buy what you can cheaply rent

The story begins with a very exciting SUBJECT for HP campaign. The header requests the reader's attention with a few questions and the title is the promise made by HP “The Simple and Safe Solution” for the customers.

I used suggestive symbols, images and video to communicate HP operational leasing offer.