Egyptians used papyrus to make sales
messages and wall posters. Commercial messages and political campaign
displays have been found in the ruins of Pompeii and ancient Arabia.
Lost and found advertising on papyrus was common in Ancient Greece
and Ancient Rome.
Advantages of newsletter
Brand awareness. By creating a
communication channel with your email subscribers, you enable them to
recognize your brand and associate it with a positive sentiment.
Leverage brief information of most
popular blog posts and link to the articles from their newsletter.
Include different types of content. The
newsletter can contain a blog post, a new offer, an announcement of
an upcoming event, information about a discount, and a link to a
survey.
Guaranteed reach (unlike social media).
Advertising means education
Balance the content of newsletter to be
90% educational and 10% promotional.
Client: DACORA
Brand: JETRIX
Can Sustain Even An Elephant
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