luni, 7 septembrie 2015

Silk

Silk fabric was first developed in ancient China. The earliest example of silk fabric is from 3630 BC, and it was used as wrapping for the body of a child from a Yangshao site in Qingtaicun at Xingyang, Henan.

A painting depicting women inspecting silk,
early 12th century, ink and color on silk,
by Emperor Huizong of Song. 

Legend gives credit for developing silk to a Chinese empress, Leizu (Hsi-Ling-Shih, Lei-Tzu). Silks were originally reserved for the Emperors of China for their own use and gifts to others, but spread gradually through Chinese culture and trade both geographically and socially, and then to many regions of Asia. Because of its texture and lustre, silk rapidly became a popular luxury fabric in the many areas accessible to Chinese merchants. Silk was in great demand, and became a staple of pre-industrial international trade. In July 2007, archaeologists discovered intricately woven and dyed silk textiles in a tomb in Jiangxi province, dated to the Eastern Zhou Dynasty roughly 2,500 years ago.


Client:
Red Dragon Commercial Center  

Concept: ...from China

China has been the source of many innovations, scientific discoveries andinventions. This includes the Four Great Inventions: papermaking, the compass,gunpowder and printing (both woodblock and movable type). A number of layouts will present Ancient Chinese Inventions.





luni, 17 august 2015

Quality image, relevant and useful information

Until recently, customers seeking business solutions had to ask suppliers for guidance early in the purchasing process, because crucial information wasn't available anywhere else.

But today customers are better informed than ever before. By the time they approach suppliers, they generally have a clear idea of the problem they need to solve, the solutions that are available, and the price they're willing to pay.

In this world, process-driven sales machine approaches fall, short, because they give sales reps no room to experience judgment and creativity in dealing with highly knowledgeable customers.
They leave reps with little to do but compete on price. HARVARD BUSINESS REVIEW

The information on your website should help visitors understand your brand and provide value. Customers like a website that is easy to navigate and understand. If it’s difficult to find your products or services, or the ordering process is cumbersome, customers become frustrated and abandon their purchase.


You should be providing unique content, so don’t outsource. Keep your content creators close to home: either within the company or utilize an agency that knows you well. Make sure to communicate regularly with the team creating content.

Client: Dacora